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SFMTA CENTRAL SUBWAY COMMUNITY ACTIVATION EVENTS

Services

Event Planning, Support & Execution

Community Outreach & Planning

Graphic Design

BCOMM led the project team comprised of InterEthnica, Katz & Associates, InkëDesign and SlowClap Productions, on behalf of the San Francisco Municipal Transportation Agency (SFMTA), to plan, execute, and deliver three Central Subway Community Activation Events!

SFMTA’s Central Subway Project improved transportation for San Franciscans by extending Muni’s Third Street T Line through the South of Market (SoMa), Yerba Buena and Chinatown. The new stations were critical to connecting some of the City’s most dense neighborhoods to major retail and job centers, while supporting economic vitality and cultural growth in these neighborhoods.

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Understanding the incredible impact that the new SFMTA Central Subway Muni Stations will have on San Francisco, we strategically planned three invite-only, community events while executing the first event at the Chinatown Rose-Pak Station.

Chinatown Rose-Pak Station Community Activation Event

In the planning of the Chinatown Rose-Pak Station Community Event and in partnership with InkëDesign, we designed a series of print and digital collateral including event programs, directional signage, banners and photobooth templates. Then, we worked with InterEthnica to have all materials translated and
trans-adapted to Chinese.

In the planning of the Chinatown Rose-Pak Station Community Event and in partnership with InkëDesign, we designed a series of print and digital collateral including event programs, directional signage, banners and photobooth templates. Then, we worked with InterEthnica to have all materials translated and
trans-adapted to Chinese.

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We led weekly meetings with Chinatown-based organizations including the Chinatown Community Development Center to gather feedback on the event program and recommendations for relevant vendors.

 

We collaborated with the client, our sub-consultant team, and the community-based organizations to prepare SFMTA swag bags which included items such as branded stickers, lip balm, foam LRV trains, maps and flashlights. The bags also included fortune cookies from the Golden Gate Fortune Cookie Factory, a historic business in the Chinatown neighborhood! 

 

We attended a pre-event tour of the Chinatown Rose-Pak Station, where we finalized the site plan of the event to ensure the best experience for

attendees and vendors.

The Experience...

At the event, San Francisco Arts Commission provided tours and guided attendees through the station to see the various pieces of art displayed!

Yumei Hou, the artist who created a wall sculpture that is displayed at the station, led a paper cutting activity at the event. We also invited Danny’s Photo Booth to give guests the opportunity to take a photo keepsake!

We collaborated with SFMTA to identify and invite Chinatown Community Leaders, and Elected Officials to speak at the event. The speaker series included City Administrator Carmen Chu, District 3 Supervisor Aaron Peskin, SFMTA Director Jeff Tumlin, Chinese Chamber of Commerce President Donald Luu, San Francisco Arts Commission Deputy Director of Programs Joanne Lee and a youth member from Community Youth Center (CYC).

Chinatown’s Historic Lion Dancers even performed, and closed out the speaker series!

The result was a stunning success and we had over 300 people in attendance!

Union Square Station Community Event

In planning the Union Square Station Community Event, we created the event invitation, branded assets, directional signage, banners, a photobooth template and event programs in partnership with InkëDesign.

We led meetings with community-based organizations including Union Square Alliance weekly to gather feedback and provide updates. We then identified and secured relevant vendors ahead of the event. To emphasize Union Square’s rich history and tradition with flowers, we purchased floral bouquets from local florists to include in prizes, that would later be raffled off to event attendees. We also purchased gift cards from other local Union Square businesses to be raffled off at the event!

 

Lastly, we coordinated and secured all the necessary permits required for the food truck vendors Vegan Mob, Bowl’d Acai, and Roadside Rotisserie with San Francisco’s Department of Public Health prior to the event. We also secured  live entertainment with DJ Hey Love

 

While we planned, secured, and coordinated all the vendors, permits, and community prizes, SFMTA managed all day-of-event activities.

Yerba Buena Moscone Station Community Event

In planning the Union Square Station Community Event, we created the event invitation, branded assets, directional signage, banners, photobooth template and event programs in partnership with InkëDesign.

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During our weekly meetings with community-based organizations including Yerba Buena Community Benefit District, Yerba Buena Alliance, and Yerba Buena Gardens, we gathered feedback, provided updates and selected relevant vendors like Irma's Pampanga! 

 

Lastly, we coordinated and secured all the necessary permits required for the food truck vendors The Chairman and Bowl’d Acai with San Francisco’s Department of Public Health, and planned the live musical entertainment prior to the event. 

 

While BCOMM planned, secured, and coordinated all vendors, permits, community prizes, and live entertainment. SFMTA managed all day-of-event activities!

To read more about the Central Subway Station, check out their website here: https://www.sfmta.com/projects/central-subway-project

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