Social Media Marketing
BCOMM provided public relations, graphic design, content development,YouTube advertising & social media marketing services to the San Francisco Justice Project (FJP).
FJP is a branch of the San Francisco Office of Treasurer & Tax Collector that works to reform how fees and fines impact the City’s low-income residents and communities of color.
In the campaign for San Francisco Museums for All, we helped FJP raise awareness around this incredible program that provides all San Franciscans who receive Medi-Cal or CalFresh, with free or discounted access to over 15 museums and cultural institutions in San Francisco.
Launched by Mayor London Breed in 2019, and in collaboration with Treasurer José Cisneros , the year-round program offers eligible residents up to 4 free tickets each time they visit their favorite museums and cultural institutions.
With more than 225,000 eligible San Franciscans, BCOMM worked closely with the client to devise a targeted outreach strategy that communicated...
Museums offer engaging and enriching activities for the entire family!
Museums are for everyone, regardless of income.
All San Franciscans deserve access to the incredible art and cultural institutions that the City has to offer.
Museums are open for
in-person visits and the health and safety of guests is a top priority.
The San Francisco Museums For All program is now year-round! Eligible residents can receive up to 4 tickets each time they visit by showing their EBT Card or Medi-Cal Card and proof of
San Francisco residency.
Designing The Campaign
We worked closely with the client to design social cover images as well as graphics to share across the San Francisco Financial Justice Project’s social media channels.
Once a look and feel was established and approved by the client, we scheduled and shared the content on their social media feeds and set up hyper targeted ads to San Francisco residents.
Using a video produced by BAYCAT, a non-profit production studio, we used YouTube to promote the program over a one-month-long period.
We worked with Hecho En California to coordinate radio interviews with Treasurer José Cisneros.
We also worked with World Journal, a prominent Chinese newspaper in San Francisco, to secure digital and print media placements.