THE SAN FRANCISCO
OFFICE OF THE TREASURER & TAX COLLECTOR
PAY ONLINE & ON-TIME CAMPAIGN
Social Media Marketing
In-Language Media Placement & Pitching
Media Monitoring and Reporting
BCOMM worked with the San Francisco Office of the Treasurer & Tax Collector (TTX) to devise a PR/Communications Campaign
to move homeowners who prefer to pay their property taxes in-person, to paying “Online and On-time” by the December 10th Property Tax deadline.
Committed to supporting San Francisco residents and business owners through the global COVID-19 pandemic, TTX made alternative property tax payment options available, while keeping health and safety top of mind. The campaign included advertising in ethnic media (print, digital and radio), social media marketing, earned media, and working with community-based organizations to share and disseminate information to the target demographic.