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CINETPAY
Services
Strategic Communications
Executive Communications
Copywriting
BCOMM worked with CinetPay, a leading payment gateway in Francophone Africa that enables e-merchants and merchants to accept mobile money and other payments, during a pivotal company restructuring.
Our team provided strategic communications and crafted a clear, unified messaging strategy to maintain confidence among staff, partners, and stakeholders. This included the development of a company-wide speech for leadership, internal FAQs, and a communications framework for exit interviews to ensure communications reflected transparency, trust, and the long-term vision of the company.
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Strategic Communications
We guided CinetPay leadership ensuring clarity, empathy, and consistency across all internal and external touchpoints.
Copywriting
We crafted a company-wide speech for leadership that communicated key changes with clarity and confidence, while reinforcing the company’s long-term vision and mission.
Leadership Strategy
& Communications
We developed strategies and materials to support exit interviews and leadership communications, creating a framework for trust and stability during a time of transition.
Our work with CinetPay enabled them to navigate a company restructuring with professionalism and discretion, reinforcing trust across teams and stakeholders while keeping the company’s mission and vision at the forefront. This ensured CinetPay could continue building financial access and innovation across Francophone Africa with renewed focus, confidence, and stability.
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