ERIC KELLY
Services
Brand Development
Social Media Strategy
& Management
Graphic Design
Content Development
BCOMM partnered with Eric Kelly, Chairman & CEO of Overland Tandberg, to build a cohesive executive brand that reflected his global leadership, commitment to equity, and mission-driven work.
Our team developed a strong digital presence that aligned with his personal ethos: Global Intellect & Inclusiveness.
Building a Brand with Global Impact
Eric Kelly re-established Overland Tandberg as a private, Black-owned global technology company operating in over 100 countries. He launched Bridge to Technology in 2020, ringing the NASDAQ bell alongside 50 global leaders to spotlight the digital divide.
Despite these milestones, Eric’s digital presence lacked cohesion and visibility, missing the opportunity to reflect his impact, leadership, and multi-generational reach.
“I told everyone when we first started—this would either be a great vision or a great business model. It turned out to be both.”
Eric Kelly, Chairman & CEO, Overland Tandberg
Elevating and Positioning an Executive Brand
BCOMM stepped in to develop a strategic brand and communications platform that positioned Eric as a respected thought leader in technology, innovation, and equity. We delivered:
01
A comprehensive brand guide outlining tone, visual identity, and content strategy
02
A brand new executive logo to anchor Eric’s brand and reflect his values
03
Creation and refinement of Instagram, Facebook, LinkedIn, and Twitter profiles
04
A strategic social media ad plan to increase visibility and engagement
05
16 months of social media content calendars with custom graphics, supporting three posts per week across platforms
Crafting a Cohesive Visual Identity
BCOMM began by designing a custom executive logo that reflected Eric’s values of integrity, global vision, and inclusive leadership, serving as a visual anchor for his brand across platforms.
We then developed a clean, modern visual identity rooted in professionalism and approachability. Using a navy and gold color palette and the Futura font, we brought consistency and credibility to Eric’s digital presence.
Each social channel featured original, branded content aligned with key themes: thought leadership, executive insights, global impact, and social equity. We also created a full run-of-show and social media strategy for Eric’s NASDAQ bell-ringing ceremony.
Brand Guidelines
Logo
Platform Mockups
Translating Vision into Visibility
Through this work, BCOMM translated Eric Kelly’s global influence into a compelling digital presence, amplifying his business success, social mission, and executive voice. We positioned him as a cross-generational leader, elevating his visibility across audiences from Fortune 500 partners, to rising changemakers.
