THE BAY APES
Social Media Content Development
BCOMM worked with Bay Area-centric NFT, The Bay Apes to design branded assets and develop social media content to help the blockchain token engage with its target audience in a meaningful way.
Their goal was to generate awareness about their unique NFT characters who each represent Bay Area culture, to ultimately encourage their social media following to join their whitelist on Discord.
In order to accomplish this, we had to make sure their followers understood the value associated with acquiring a Bay Apes NFT. We established a social media calendar that highlighted the road map for how the token would build in perks for token holders over time, the Bay Area celebrities who had character NFTs, and exciting upcoming events for token holders.
We also shared general knowledge about NFTs and Ethereum, so that individuals who were not as familiar with what NFTs, could start to get educated.
Lastly, as this is “The Bay Apes”, we highlighted ‘Baycentric’ information, terms, and knowledge to make sure we were keeping the content fresh and ‘hyphy’ for their followers.