Social Media Marketing
Proposition O was a local San Francisco ballot measure to
exempt the San Francisco Shipyard development from an old proposition that limited the amount of office space that could be built in a single year.
BCOMM managed and executed all social media marketing efforts for the Jobs, Housing & Parks Now Campaign: Yes on Proposition "O", Facebook and Twitter accounts; optimizing each account based on campaign value propositions important to San Francisco voters.
PEOPLE ADDED TO
IN 6 WEEKS!
We worked with political clubs such as the United Democratic Club, San Francisco Democrats, and community institutions like the Bayview Renaissance Center to conduct email marketing and social media blasts to engage their expansive networks.
We interviewed numerous community stakeholders, business leaders, and members of the community for a campaign blog, to personalize, highlight and give a voice to supporters of Prop O.
A story that originated on the campaign blog about the Director of Bayview Senior Services, Cathy Davis, was turned into an Op-Ed for the SF Examiner during an important moment of the campaign.