PORT OF SAN FRANCISCO SFPORT-TV
Services
Social Media Marketing
Messaging
Content Development
Branding
Video Production
In 2017, BCOMM won a three-year
as-needed public relations contract with the Port of San Francisco. And
then won one it again in 2021...
One of the projects BCOMM worked on for the Port was with SlowClap Productions to produce and launch “SFPORT-TV”, a YouTube Channel Series that brings stories from the waterfront to life.
Expanding the way the Port communicates with the San Francisco community and beyond.
Lights
Camera
Action!
Episode 1 of SFPORT-TV:
Port Supports San Francisco’s Citywide COVID-19 Response
Episode 1 of SFPORT-TV, “Port Supports San Francisco’s Citywide COVID-19 Response”, highlights the Port’s extensive community engagement to bring resources, health and safety measures to San Franciscans, during COVID-19. The video features members of the Port’s staff who were instrumental in helping the San Francisco Department of Public Health establish a COVID-19 testing site, the San Francisco Marin Food Bank to provide food security to those in need, and San Francisco’s Department of Homelessness and Supportive Housing to protect individuals experiencing homelessness.
BCOMM implemented digital and social media campaigns to generate video views and create awareness around the Port’s COVID-19 efforts:
Skippable
In-Stream YouTube Ad Campaign
Facebook Boosted Post & Website Click Campaign
Website Click Campaign
At the end of the one month campaign period, BCOMM generated:
5,168
Video Views
40,000+
Ad Impressions
Episode 2 of SFPORT-TV:
Crane Cove Park – New Park Opens in District 10
Episode 2 of SFPORT-TV, “Crane Cove Park – New Park Opens in District 10” served as a park opening announcement for Crane Cove Park, a new incredible green space that preserves historic maritime resources, provides public access and recreational opportunities to the Bay, and expands the Port’s necklace of public open spaces. The video features several community stakeholders, including San Francisco Mayor, London Breed and District 10 Supervisor, Shamann Walton.
BCOMM implemented the following digital and social media campaigns to generate video views and create awareness around the park opening:
Skippable
In-Stream YouTube Ad Campaign
Facebook Boosted Post & Website Click Campaign
Website Click Campaign
At the end of the one month campaign period, BCOMM generated:
7,737
Video Views
40,000+
Ad Impressions
