PORT OF SAN FRANCISCO SFPORT-TV

Services

 

Social Media Marketing

Messaging

 

Content Development

 

Branding

 

Video Production

In 2017, BCOMM won a three-year
as-needed public relations contract with the Port of San Francisco. And
then won one it again in 2021...

One of the projects BCOMM worked on for the Port was with SlowClap Productions to produce and launch “SFPORT-TV”, a YouTube Channel Series that brings stories from the waterfront to life.

 
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Expanding the way the Port communicates with the San Francisco community and beyond.

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Lights

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Camera

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Action!

Episode 1 of SFPORT-TV:
Port Supports San Francisco’s Citywide COVID-19 Response 

Episode 1 of SFPORT-TV, “Port Supports San Francisco’s Citywide COVID-19 Response”, highlights the Port’s extensive community engagement to bring resources, health and safety measures to San Franciscans, during COVID-19. The video features members of the Port’s staff who were instrumental in helping the San Francisco Department of Public Health establish a COVID-19 testing site, the San Francisco Marin Food Bank to provide food security to those in need, and San Francisco’s Department of Homelessness and Supportive Housing to protect individuals experiencing homelessness.

BCOMM implemented digital and social media campaigns to generate video views and create awareness around the Port’s COVID-19 efforts:

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Skippable

In-Stream YouTube Ad Campaign

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Facebook Boosted Post & Website Click Campaign

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Instagram

Website Click Campaign

At the end of the one month campaign period, BCOMM generated:

5,168

Video Views

40,000+

Ad Impressions

Episode 2 of SFPORT-TV:
Crane Cove Park – New Park Opens in District 10 

Episode 2 of SFPORT-TV, “Crane Cove Park – New Park Opens in District 10” served as a park opening announcement for Crane Cove Park, a new incredible green space that preserves historic maritime resources, provides public access and recreational opportunities to the Bay, and expands the Port’s necklace of public open spaces. The video features several community stakeholders, including San Francisco Mayor, London Breed and District 10 Supervisor, Shamann Walton.

BCOMM implemented the following digital and social media campaigns to generate video views and create awareness around the park opening:

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Skippable

In-Stream YouTube Ad Campaign

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Facebook Boosted Post & Website Click Campaign

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Instagram

Website Click Campaign

At the end of the one month campaign period, BCOMM generated:

7,737

Video Views

40,000+

Ad Impressions

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Port of San Francisco
Cooking with the Port