EPISODE 1 OF SFPORT - TV
The Port Supports San Francisco’s Citywide
Episode 1 of SFPORT-TV:
The Port Supports San Francisco’s Citywide COVID-19 Response
Episode 1 of SFPORT-TV, “Port Supports San Francisco’s Citywide COVID-19 Response”, highlights the Port’s extensive community engagement to bring resources, health and safety measures to San Franciscans, during COVID-19. The video features members of the Port’s staff who were instrumental in helping the San Francisco Department of Public Health establish a COVID-19 testing site, the San Francisco Marin Food Bank to provide food security to those in need, and San Francisco’s Department of Homelessness and Supportive Housing to protect individuals experiencing homelessness.
BCOMM implemented the following digital and social media campaigns to generate video views and to communicate that San Francisco’s Waterfront is a place that intentionally welcomes everyone and celebrates diversity.
In-Stream YouTube Ad Campaign
Facebook Boosted Post & Website Click Campaign
Instagram Website Click Campaign
At the end of the one month campaign period, BCOMM generated: