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For Effective Management Services (EMS), a CM/PM firm, the brand positioning goal was to ensure potential clients understood that EMS was
recognized as an important asset and integral teammate that could assist in delivering any successful construction project.
The cube made up by the initials of the company, was both a nod to the construction industry, and a playful way to incorporate the acronym "EMS" wanted to be known by. Our decision to subtly bold “Effective” and “Services" delivered a crispness and refinement to the logo that gave it an "institutional-like" feel.
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