AFRO NATION DETROIT 2024
Services
Project Management
Communications
Partnerships
In August 2024, BCOMM once again partnered with Bedrock, Detroit's leading real estate developer and the principal sponsor of Afro Nation Detroit, to bring the world’s biggest Afrobeats festival back to the city for its second year.
Building on the success of the inaugural event, our team worked on finalizing the deal structure, overseeing project management, and engaging with prospective event sponsors to ensure an even more unforgettable experience in the Motor City.
Collaborating closely with The Malachite Group (Afro Nation’s brand owners), festival producer Paxahau, and many other partners, we were thrilled to see Afro Nation Detroit successfully return for the second time, with over 25,000 attendees from around the world enjoying the 2024 event!
A Night of Global Beats
Rema brought his signature Afrobeat sound, while Asake delivered high-energy hits that had the audience on their feet. PARTYNEXTDOOR added his unique blend of R&B and hip-hop, and Shenseea brought a fiery dancehall vibe to the stage. These performances, along with many other talented artists, created a dynamic and vibrant atmosphere, showcasing the rich diversity of Afrobeats, Amapiano, and R&B/Hip-Hop music to thousands of excited fans.
Bigger, Bolder, and Back for Year 2
with 25,000+ Global Fans!
Image Credit: Izzy Nuzzo
Beyond the music and performances, Afro Nation Detroit 2024 showcased the impact of bringing global talent to the city, underscoring Detroit as a cultural hub on the world stage. The festival created an unforgettable experience, one that will resonate far beyond the city, leaving a lasting impact on everyone who took part in this extraordinary event.
