Services

 

Social Media Marketing

 

Content Development

 

5M is a four-acre mixed-use development located between 5th and Mission Street, in the South of Market Neighborhood (SoMa) of San Francisco.

When completed, the project site will transition to a residential, office, retail, and open space that serves as a hub for local arts, culture, businesses, and community non-profit organizations.

 

BCOMM works directly with Brookfield Properties, to manage 5M’s Facebook, Instagram, and Twitter platforms and run social media ads across each platform.

 

5M’s Overarching Goals for the First Quarter:

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Significantly increase engagement, followers and foster meaningful growth for all 5M social media outlets – engaging the SOMA community, key partners and greater San Francisco area in a larger way with a more organic approach.

 

Achieve rapid, trackable growth while allowing the channels to find their own voice and create cohesion between all of the project’s digital platforms (Instagram, Facebook, Twitter and 5msf.com).

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We achieved 5M’s goals by creating and sharing relevant content about the project, local businesses, community partners, to inform, support, and uplift the SoMa community.

 

Facebook

Instagram

Twitter

We conducted A/B tests that allowed us to compare variations of content themes, copy, and media to help determine which ads produced the best performing results.

CONTENT THEMES

Project Education

 

Community
 

Local Business

 

 

COPY

Short-Form

 

Long-Form

 

 

MEDIA

Single Image
 

Video Carousels

 

 

Audience Growth Over 3 Month Period

Facebook Fan

Increase

Instagram Following Increase

Twitter Following

Increase

Impressions Over 3 Month Period

Facebook 

22,000+

149,000+

Instagram

230,000+

Twitter

We continue to work with Brookfield Properties to foster meaningful growth across the 5M social media channels.

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