3RD STREET YOUTH CENTER & CLINIC
Services
Social Media Management
Strategic Communications
Content Development
Graphic Design
BCOMM provides ongoing Social Media Management, Strategic Communications, Content Development, and Graphic Design services to 3rd Street Youth Center & Clinic, a San Francisco-based nonprofit that supports young people ages 12–29
with housing, healthcare, and education services in Bayview Hunters Point and across the city.
Crafting a Social Strategy that Connects, Represents, and Inspires
We developed a social media strategy rooted in authenticity and community. Our goal was to amplify the voices of young people navigating housing insecurity while increasing awareness of 3rd Street’s wraparound services.
BCOMM curates monthly content across Instagram, Facebook, LinkedIn, and Twitter that spotlights 3rd Street’s mental health resources, reproductive care, housing services, youth leadership programs, and more, empowering young people to seek support, and helping the public understand the power of their mission.
Reproductive Justice in Action: Rising for Reproductive Justice Campaign
We supported 3rd Street’s launch of their Rising for Reproductive Justice Campaign, an end of year initiative aimed at raising $40,000. The campaign called on the community to support reproductive health access for youth and young women in a time of increasing need.
BCOMM developed:
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Campaign messaging & design
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Social media & newsletter content
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Tiered donor call-to-action graphics
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Social media advertising
A Message from Leadership: Quarterly Executive Letters
On behalf of Executive Director Joi Jackson-Morgan, BCOMM crafts Quarterly Executive Letters to keep stakeholders informed about 3rd Street’s evolving programs and needs. These letters speak directly to funders, partners, and community leaders — sharing timely updates and elevating urgent issues impacting youth in Bayview Hunters Point.
Investing in the Next Generation: Giving Tuesday & Holiday Campaign
In addition to the Rising for Reproductive Justice campaign, we supported 3rd Street’s Giving Tuesday and Holiday Campaign, which also marked the organization’s 20th anniversary and centered around the theme, “When I was 20, I needed ______.”
The campaign connected audiences to universal experiences of growth and uncertainty, while highlighting the realities young people face today, including access to meals, housing, healthcare, and community. These needs are addressed through 3rd Street’s programs, including safe transitional housing at 3900 3rd Street.
We also developed a targeted social media ad campaign, focused on food insecurity, tying SNAP/CalFresh reductions to increased need in San Francisco and highlighting programs like Vouchers 4 Veggies (EatSF) as a critical resource, driving both awareness and action.
BCOMM developed:
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Campaign messaging and creative direction
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Social media and newsletter content
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Targeted paid social campaign to drive awareness, site traffic, and audience growth
The campaign drove strong engagement across digital channels, generating 760+ landing page visits, 50+ new email leads, 100+ Instagram profile visits, and 40+ new followers.
The campaign reinforced the importance of investing in transitional-aged youth (TAY) and the programs that support them, while celebrating 20 years of impact and positioning 3rd Street as a trusted community pillar and resource.
Stories that Inspire Action: Monthly Newsletters
We produce monthly newsletters that celebrate program milestones, staff highlights, event updates, and success stories from 3rd St. youth. From mental health to workforce readiness, the newsletter is a critical tool for driving engagement and visibility.
Elevating Big Wins: Press Release Support
BCOMM supported communications announcing 3rd Street’s historic $2.5 million grant from Jeff Bezos and Lauren Sánchez through the Bezos Day 1 Families Fund. The press release celebrated the recognition of 3rd St.’s powerful work to address youth and family homelessness in San Francisco.
In partnership with 3rd Street Youth Center & Clinic, BCOMM continues to bring their mission to life across all platforms, building awareness, deepening community trust, and driving meaningful support for San Francisco’s youth.
